Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to your bounce rate. For example, users might leave your site from the entrance page if there are site design or

How old is your website?

A website is a critical marketing tool for many businesses, but the importance of keeping it up to date is often overlooked. As a major channel of communication with your customers you need to make sure your site is performing at its best at all times. There are three things that should be looked at

Basic Hosting Terminology

Web hosting is an absolute minefield for the small business owner, with services ranging from $12 a year to dedicated servers that cost $1000’s to run and maintain – how do you know what’s best for your business? In this article we’re going to walk through the types of hosting, the terminology you will encounter and
Whether you check your website’s Google Analytics account regularly or irregularly there is no doubt that the information you’re able to access is extremely valuable. However, the information is only valuable if you act on what’s presented. We’ve outlined the top 3 tell tale signs you need to improve your site to ensure it’s performing

Why Are Sitemaps Important?

Sitemaps – what is the use in submitting one to Google? Are they really that important for SEO purposes? This topic is currently very controversial and has the SEO world up in a spin. Sitemaps are very important and are just one of the steps that need to be followed while carrying out search engine
Avoid looking like spam Mail service providers have been fighting relentless mail abuses like spam and spoofing. Since anti-abuse techniques aren’t flawless, there is always a possibility of false-positives; even if you are not a real spammer, behaving like a spammer can increase the likelihood of being treated that way. Let’s consider the following situation.
Google has announced that adding an SSL 2048-bit key certificate on your site (or making it https) will slightly improve your Google ranking. Security as a top priority for Google Google gives high importance to security, making sure that all the services they offer  use industry-leading security. This is why they are promoting security to
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When mobile retail experiences are frictionless, consumers are more likely to not just research but buy on their phones. Google’s UX Research Lead Jenny Gove and UX Design Lead Iram Mirza share 25 tips for designing a retail app or site—from surfacing product information to detailed visuals. In the I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments

Small Biz Guide to Google Analytics

This “easy-as-peas” guide (courtesy of Simply Business) is built for one thing: getting you started with Google Analytics. More and more business owners realize the importance of having an online presence. A website can be a powerful medium for client acquisition and for many businesses, it is indeed the primary source for getting new customers.